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THE OLYMPIC GAMES 2023
Analysis & Strategy
Concept
Corporate Design
Campaign
Print- & Webdesign
Social Content
This project deals with the summer Olympic Games. It analyzes the significance of the Games in the present day and shows their development into the world's largest sport event. The central topic deals with the question of how the 2032 Games in Rhine-Ruhr can be communicated in a sustainable way. The current change in society and today's striving for sustainability in the Olympic movement will be examined.
"THE NEW DISCIPLINE
OF THE OLYMPIC GAMES
IS SUSTAINABILITY."
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